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Writer's pictureJess Keene

Growing a Business as a Busy Parent: The Struggles, The Growth, and The Power of Your Tribe

Being a parent while growing a business is a wild ride, isn’t it? There are days when it feels like you’re on top of the world—everything’s clicking, your vision is clear, and your to-do list is getting smaller. And then, there are the other days. The days where doubt creeps in, the juggling act feels impossible, and you wonder if you’ve taken on too much. Believe me, I’ve been there. In fact, I am there.


As a mum growing a business, I know all too well the struggles, the insecurities, and that constant question in the back of your mind: Am I doing enough? But the truth is, we are capable of far more than we give ourselves credit for. We just need the right mindset, systems, and—perhaps most importantly—the right people around us.


You are the product of the company you keep. If you hang around with four alcoholics, you’ll likely become the fifth. Hang around with four millionaires, and you’ll find yourself climbing that ladder, too.

If you surround yourself with people who lift you up, push you forward, and share your values, your growth will be unstoppable. This is why I’m so passionate about what we’ve built at Elevate—a community of mums just like you who are dreaming big and working tirelessly to create something that truly matters.


The Power of a Strong Support Network


I’ll be real with you—it wasn’t easy getting to where I am today. Building a business while raising a family takes grit. There are times when you question everything, when you feel like you’re falling short at home or at work. But the game-changer for me? Surrounding myself with a team and a community that had my back. Elevate is built on that foundation—empowering mums to build businesses that work for them, not the other way around.


Having a solid tribe isn’t just a nice-to-have; it’s essential. They hold you accountable, cheer you on, and give you that nudge (or shove) when you need it most. They remind you of what you’re capable of when your inner critic gets a bit too loud. At Elevate, I’ve made it my mission to provide that support network for other mums who are building their dream businesses. Because none of us should have to do it alone.


Building a Business: It Starts with Leadership and Systems


One of the biggest lessons I’ve learned is that to grow your business, you have to grow as a leader. And that doesn’t mean barking orders or micromanaging. It means empowering your team, giving them the tools to thrive, and trusting them to get the job done. Being a leader also means building a business that doesn’t rely on you for every tiny detail—because let’s face it, as busy parents, we don’t have time for that.


The key to this is having good backend management and systems in place. Automation, branding, and messaging—these are the tools that can take a mum from the brink of burnout to a business that runs smoothly, freeing up time for what really matters. It’s not just about making money; it’s about creating a business that gives you freedom. Freedom to spend more time with your family, to enjoy the moments that truly matter, and to build a legacy that will provide for them long after you’re gone.


Passion and Purpose: Building a Legacy


At the heart of everything I do is a passion for helping other mums achieve that balance. I know what it’s like to want to provide for your family, to create something that makes you proud, and to live life on your terms. My mission with Elevate is to show you that you can have it all—success, family, and a business that works with you, not against you.


If there’s one thing I want every mum to know, it’s this: you don’t have to sacrifice your family time or your mental health to build a thriving business. You can have both. You deserve to have both. And with the right support, the right systems, and a clear vision, it’s absolutely possible.

A Community Built on Empowerment


At Elevate, we’re not just about business strategies and social media tips. We’re about creating a community of mums who lift each other up, who understand the juggle of raising a family while building something meaningful. It’s about empowerment, collaboration, and creating a space where your dreams aren’t just supported—they’re nurtured.


So, if you’re ready to take that next step, to surround yourself with a community that’s as passionate about your success as you are, then let’s chat. Because your dreams, your business, and your family all deserve the very best. And trust me, together, we’ll make sure you get there.


Let’s build something amazing, together. 💙

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