A roof is a big decision, and the sale takes time: a call, an inspection, an estimate, then a wait. Every gap in that chain is a place a lead can go quiet. A fast first reply, a confirmed inspection and a follow-up on every estimate keep the chain together, especially in a storm week when crews are on roofs and phones are ringing.
What slips away in a roofing company
- Storm-week calls. Dozens come in at once while crews are working. Whoever you reach first gets the attention.
- Inspections that never get confirmed. A booking made on a Tuesday is forgotten by Thursday.
- Estimates that go quiet. Many homeowners get more than one estimate, so the follow-up matters.
- Leads from forms and ads. They land in an inbox and wait.
- Finished jobs. A roof is a visible, high-trust job, and few happy customers get asked for a review.
What we would build first
A first reply to every call and form
A missed call gets a text within a minute. It says it is automated, asks whether the issue is a leak, storm damage or a new roof, and offers real inspection times. Form leads from your site and ads get the same reply. The assistant does not give coverage or claim advice. See how text-back works.
Inspection reminders
A text the day before and a short one the morning of. Fewer wasted trips.
Estimate follow-up
Reminders go out on a schedule you set, and stop when the homeowner replies or says stop.
A CRM with stages that fit roofing
New lead, inspection booked, inspected, estimate sent, following up, signed, scheduled, paid. Every lead has a source and a next step. If you are not sure you need one, read does your business need a CRM.
Marketing that fits roofers
- Google Business Profile. Roof repair and replacement are searched on the map. Use the right category, set your real service area, show finished roofs and answer every review. See the profile checklist.
- A website that shows the work. Project photos, the areas you serve, how the process works and a clear "book an inspection" button.
- Meta ads. A roof is a high-ticket job, so a lead that costs more can still pay. Run the break-even numbers on your own average job in our Meta ads guide. The benchmark there, $42.95 per lead for Home & Home Improvement, is a published average and not a promise.
A storm-week plan
When a big storm hits Houston, calls and form fills spike within a day. A plan you set up before then looks like this.
- Every missed call and form gets a first text within a minute.
- The text asks one question: leak, storm damage or new roof.
- Active leaks are flagged to you first.
- Inspection slots are offered in order, and the calendar fills.
- When slots run out, the assistant says a person will confirm the next available day.
- Everyone who was not booked gets a follow-up when your schedule opens.
You decide the rules ahead of time, so you are not making them up in the middle of the week.
Who this fits
It fits owner-run roofing companies that depend on referrals, ads and storm work, and where the owner or a crew lead answers the phone. It is a weaker fit if all your work comes from a single contractor or builder who sends you jobs.
What it costs
- First call: free, 30 minutes.
- AI Implementation & Software Development: $1,000 to $5,000 to build, then a monthly care plan at half the build price, with a $1,000 minimum, so $1,000 to $2,500 a month. It covers hosting, AI usage, upkeep, updates and support. You own what we build.
- Website: $1,500 to build, then $199 a month for hosting and edits. Live in about 7 days.
- Google Business Profile: $300 to set up, then $149 a month.
- Content and Meta ads: $1,500 to $6,000 a month. Our service fee. Ad spend is paid to Meta directly and is not included.
You get a flat price in writing before work begins. See pricing.
What it will not do
It will not sell the roof. Pricing, scope and the walk-around still belong to you. It also cannot create demand. It keeps the leads you already have from going cold. If a simpler tool does that for you, we will say so.
Start with a free call
Book a free 30-minute call. We will look at how leads reach you in a normal week and in a storm week, and what to fix first. The AI & Software page lists what we build, and the work page shows what we have shipped.