Electrical jobs slip away between a ringing phone and a booked visit. When your hands are in a panel, the call goes to voicemail and the homeowner tries the next name on Google. A text back within a minute, a real time to book and a follow-up on every quote close that gap. Anything dangerous goes straight to you.
What slips away in an electrical company
- Calls while you are on a job. Nobody is free to answer. In a CallRail survey of 1,000 US consumers, 21% said they immediately call another business when nobody picks up.
- After-hours calls. A breaker that keeps tripping or half a house without power does not wait for Monday.
- Bigger quotes. Panel upgrades, standby generators, EV chargers and rewires get compared. You send the number, and then it is quiet.
- Permits and inspections. Dates and follow-ups live in a notebook or a group text.
- Past customers. Nobody checks back with the homeowner whose panel you replaced.
Houston adds storm weeks. After Hurricane Beryl made landfall on July 8, 2024, CenterPoint faced about 2.26 million outages, according to the Texas Tribune. It is fair to expect electricians' phones to be busy when the power comes back and the damage shows. That is when a missed call hurts most.
What we would build first
A text-back that books
When a call is missed, a text goes out from your number within a minute. It says it is automated, asks what is going on and offers real open times from your calendar. Words like "sparks," "smoke" or "burning" alert you right away. Price questions go to a person. See how missed call text back works, or compare it with live answering in AI receptionist vs answering service.
Quote follow-up for the big jobs
Panel upgrades, generators and EV chargers get a reminder after the quote goes out, so nothing depends on memory. If the customer goes quiet, the system checks in once or twice and then stops.
A CRM with stages that match electrical work
New call, quoted, permit pulled, scheduled, inspected, done, paid. Every lead has a source and a next step. Read best CRM for electricians to compare the tools first. Many shops do fine with one of them.
A review ask after every paid job
One text with a direct link, sent the same day. Read how to get more Google reviews for the rules.
What should the assistant do with a dangerous call?
Send it to a person and point the caller to safety, never give repair steps. CenterPoint tells people to stay at least 35 feet from a downed line, call 911 if someone is hurt and report the line. For sparks from an outlet, a burning smell or warm outlets, the NFPA tip sheet says to call a qualified electrician.
So the first text tells anyone who sees smoke or sparks to call 911, and the words you choose alert you at once, day or night. You decide who gets those alerts and what the reply says.
Marketing that fits electricians
- Google Business Profile. "Electrician near me" is decided on the map. The right category, your real service area, photos of real work and review replies are the base. See the profile checklist.
- A phone-first website with your license number. Texas rules require your name and TECL license number on advertising, business cards, proposals, invoices and both sides of your trucks (16 TAC §73.51). Put it on the site and the profile too, where customers look before they call.
- Meta ads for planned work. Emergencies are searched on Google. Facebook and Instagram fit generators before storm season, EV chargers and panel upgrades. Read what a Meta ads budget buys before you spend.
How it works day to day
- A call comes in while you are on a job and rings out.
- Within a minute the customer gets a text from your number.
- They reply with what is wrong and where they are.
- The assistant offers two real windows. They pick one.
- The job lands in your calendar and CRM, and you get an alert with the whole thread.
- If the message sounds dangerous or the question is about price, you get it first.
You read the conversations at first, and we adjust the wording together.
Who this fits
It fits owner-run electrical companies with one to a dozen trucks, where the phone depends on whoever is free. It is a poor fit if you already have a full-time dispatcher answering every call in seconds.
How pricing works
- First call: free, 15 to 30 minutes.
- Pricing: We set the price on the free call, once we know what you need. A text-back on its own is among our smaller builds. A CRM with booking and a dashboard is larger.
- What you get: AI and software builds you own, plus hosting, AI usage, upkeep, updates and support. A small build can be live in a day or two, a bigger one in a week or two. Google Business Profile and content with Meta ads are available too. If we run Meta ads, ad spend is paid to Meta directly and is separate from our service fee.
The flat price is in writing before any work starts.
What it will not do
It does not answer the phone. A missed call is still missed, and the text recovers the lead. It does not diagnose, price a job or replace you in an emergency. And if a tool you already pay for covers it, like the AI receptionist add-on Jobber lists at $29 a month, we will say so on the call.
Start with a free call
Book a free call. We will look at how calls reach you today, where they drop and what to fix first. See how the pieces fit on the AI & Software page, or what we have built on the work page.